November 8th, 2021

Location

White Lion is currently looking for a Sales & Brand Representatives in multiple territories responsible for Sales, Events and Co-Brand Management for several artisan craft beer brands. The incumbent will work a designated Territory in Massachusetts. This is done by enhancing and managing the company's distribution network to ensure company is offering represented brands to On & Off premise accounts. In addition, the Incumbent works autonomously to focus on developing new accounts and maintaining current accounts within the territories. A high emphasis is placed on increasing the availability and visibility of products in new and existing accounts by using consultative sales tactics.

The position requires a self- motivated, organized and passionate person with craft brew or other spirt/wine sales experience. Someone who brings significant ambition, strong leadership qualities and a desire to be a team player.

The ideal candidate will visit key accounts in their assigned territory. The position requires a self- motivated, organized and passionate person with craft brew or other spirt/wine sales experience. Someone who brings significant ambition, strong leadership qualities and a desire to be a team player.

Principal Duties & Responsibilities:

Off Premise Sales:

Job Summary:

Ideal candidate will establish, maintain and visit key accounts in their assigned territory to achieve sales objectives.  

 • Develop and maintain an organized list of key accounts in the territory

 • Call on key accounts on an ongoing basis to review in-store priorities

 • Enhance the business by gaining new points of distribution

 • Participation in special events, trade shows and other marketing activities on behalf of the brand

 • Occasional travel to other sales territories to provide similar support as necessary

Draft Lines:

           Establish a portfolio of permanent and seasonal accounts

On-Premise:

Job summary:

 • Develop influential relationships with decision makers at key on premise accounts

 • Work with key accounts to develop brand image in the on premise market

 • Communicate strategic priorities, drive and manage key initiatives, and develop systems to track and manage.  Monitor sales progress against business plans.

 • Execute brand distribution goals and manage overall performance

 • Manage all key account performance and development

 • Introduce and sample new products an packages to customers

 • Solicit and gain product visibility and presence of brand in key accounts

 • Make account calls to chains accounts and key on premise accounts

 • Manage POS allocation and execution standards

 • Provide sales analysis insight to upper management, including evaluation of trends and obstacles.

Job Requirements

Job Requirements:

 • Proven success in sales call strategies

 • Creative presentation/public speaking and premium brand selling skills are a must

 • Innovative and creativity in approaching accounts and expanding business

 • Ability to formulate account strategies and execute against goals

 • Track record of success in a highly self-directed environment

 • Must be organized with strong written and verbal communications

 • Working knowledge of Eko’s, Google Drive, Dropbox and MS Office Suite (Outlook, Excel, Word, PowerPoint)

 • Ability to travel frequently as required 

 • Ability of analyze and think strategically

 • Attention to detail

 • Must have valid driver’s license and own vehicle to travel and transport promotional merchandise and minimal product between accounts within assigned territories

 • Must have clean driving record, registration and insurance

 • Results oriented and self-motivated with a high sense

 • Flexible hours and occasional weekends and nights are required.

Physical Demands & Occupational Exposure: 

Physical Work Environment:

Must be able to:

 • Reach with hands and arms

 • Regularly lift and/or move up to 50 pounds

 • Occasionally stand and stoop, kneel, crouch or crawl

Goals and Objectives: 

The referenced footprint of establishments (On - Off premise) offer a tremendous amount of growth opportunity to penetrate a larger market and market share.  

The primary goal is to increase and stabilize the number of On and Off premise accounts.

Compensation and Disclosures:

 • Incumbent must sign a non-compete, confidentiality and non-solicitation agreement.  

 • Under Massachusetts Law the incumbent is an employee at will.

 • Base Salary commensurate with experience.  Commission Incentive Package.

 • TIPS certification requirement.

 • Meet Commonwealth standards for Sales Permit.

 • Incumbent reports to the President/ General Manager or designee.

 • Weekly expense card.